Thank you for attending ATCOM Next. SEE YOU NEXT YEAR!

ABOUT THE EVENT

ATCOM NEXT IS THE ANNUAL ONE-DAY EVENT FOR ATCOM CLIENTS AND PARTNERS THAT AIMS TO EXAMINE THE LATEST TRENDS, EMERGING BEST PRACTICES AND TECHNOLOGY INNOVATIONS.

In an exclusive, "by invitation only" setting, senior executives discuss and debate critical developments in digital, strategic priorities for the next 12 months and are exposed to inspiring installations that signal disruptive change to the connected ecosystem. At ATCOM Next you experience an event full of inspiration, innovation and business transformation. This is the event that will determine the exponential growth and technological advancement of your business for the following year.

THE SPEAKERS

  • ROBERT RASKO
    ROBERT RASKO
    IAB USA/ CEO The 614 Group
    ROBERT RASKO
    ROBERT RASKO
    IAB USA/ CEO The 614 Group
    Robert Rasko is the founder and CEO of The 614 Group, the industry’s leading digital media consultancy. The 614 Group is the principal provider of operational, strategic and tactical counsel to publishers and the market at large on issues of digital advertising infrastructure and opportunities for growth. Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet. He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry : among his many client engagements, Rob currently serves as Executive Advisor to the IAB on International Affairs, having previously served as the Program Director and advisor to the association's Quality Assurance Guidelines for Brand Safety and as the CFO/COO and President of the Global Advertising network CPXi.
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  • ANNA MIKKELSEN
    ANNA MIKKELSEN
    Customer Experience Expert Sitecore International
    ANNA MIKKELSEN
    ANNA MIKKELSEN
    Customer Experience Expert Sitecore International
    Anna’s interest for digital business began early. But in 2003 she began her business studies at Copenhagen Business School. There she realized that the digital business were more than an interest – it became a passion. This has brought her to universities in both US and Australia to attend courses within the field of digital business. Besides a Master degree, Anna has experience both as a consultant and from employment at a B2B web shop. Overall Anna’s career can be described with two words: “Digital Optimization”. Anna’s approach to digital business is to do things better, easier and increase value. Anna joined Sitecore in November 2012, and is working with Sitecore partners and customers to increase adoption of the Sitecore solutions over time, so the solutions add increasingly more business value, by a best practice approach.
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  • YURIY ZAYTSEV
    YURIY ZAYTSEV
    Partner Lead, Central & Eastern Europe Microsoft
    YURIY ZAYTSEV
    YURIY ZAYTSEV
    Partner Lead, Central & Eastern Europe Microsoft
    Yuriy Zaytsev is a well-rounded leader with more than 12 years of international corporate experience, from strategy to operations. He has a successful track record in matrix organizations, working for sales, marketing, business development and technical roles, leading teams across multiple countries. He joined Microsoft in 2001, and has worked in various divisions since then, while he currently holds the position of Business Developer Director for Central and Eastern Europe. In his role, Yuri aims to help companies, across more than 30 countries in a diverse region, develop applications and digital solutions through Microsoft technology. Clients that he is responsible include both large, established players and leading-edge / early stage start-ups.
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  • JASON KATAROPOULOS
    JASON KATAROPOULOS
    Head of Consulting Services ATCOM
    JASON KATAROPOULOS
    JASON KATAROPOULOS
    Head of Consulting Services ATCOM
    Jason is the Head of Consulting Services at ATCOM. He started his career as a Software developer in 1999 and since then he has participated in hundreds of Web and mobile projects in the UK and in Greece. Throughout the years he has served as an Engineer, Technical lead, Analyst, Architect and Advisor in implementation, R&D and sales teams. He has extensive expertise in analyzing, designing and building large scale, high-performance interactive web and mobile applications on a wide range of industries that reduce operational complexity and help increase profits. Jason’s ability to merge the worlds of Business and IT is key in his new role at ATCOM that aims to evolve digital presences to engaging customer-centric experiences.
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  • COSTAS MANTZIARIS
    COSTAS MANTZIARIS
    General Manager & Head of iProspect iProspect
    COSTAS MANTZIARIS
    COSTAS MANTZIARIS
    General Manager & Head of iProspect iProspect
    Costas’ professional journey was “digital” all the way! Starting in 2001 as an e-business consultant, he was the founder and CEO of Mindworks Interactive since 2003. By 2015, when Mindworks was acquired by DAN, it had already become the fastest growing and biggest independent digital agency in Greece, with a team of over 60 people and a leading position in Search & Performance market and online communications in general. In the same time, never-resting Costas had also managed to create and then sell 2 more start-ups. Since 2015, Costas and Mindworks are proud members of the global Dentsu-Aegis family and he is Head of iProspect Greece. Looking always ahead, Costas’ biggest challenge is always the next one. Passionate about anything digital he is thrilled to be part of the digital communications evolution in Greece.
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  • GEORGE VARELOGLOU
    GEORGE VARELOGLOU
    Business Development Director & Head of Isobar Isobar
    GEORGE VARELOGLOU
    GEORGE VARELOGLOU
    Business Development Director & Head of Isobar Isobar
    George is one of the founding members of Mindworks Interactive (currently Isobar/ iProspect) and one of the first people to discuss digital marketing in Greece. A strategic and highly creative thinker has been responsible for the company's significant growth and was behind some of the most successful digital campaigns in Greece. Ever since 2005, through corporate blogging, seminars, case studies, publications and conference speeches, George has contributed in establishing Digital Marketing to the Greek market. Since 2015, Giorgos and Mindworks are proud members of the global Dentsu-Aegis family and he is Business Development Director & Head of Isobar Greece.
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  • GEORGE SYMEONIDIS
    GEORGE SYMEONIDIS
    Managing Director Linkwise
    GEORGE SYMEONIDIS
    GEORGE SYMEONIDIS
    Managing Director Linkwise
    George is co-founder and Managing Director at Linkwise, the first and largest Affiliate Marketing Network in Greece. Launched in 2008, he has since led Linkwise to become the undisputed leader in the performance marketing sector, with more than 350 clients and a network of 10.000 publishers. Before Linkwise, he worked in the UK for MVi of the Starcom-MediaVest group (one of the 5 largest Digital Agencies in Great Britain) where he handled clients like NEXT plc, Holland & Barrett etc. Upon his return to Greece he co-founded Days4u.gr, a successful experience gifts e-shop. He is a graduate of the Informatics & Telecommunications department of the University of Athens, with an MSc in International Business and Management from Manchester Business School of the University of Manchester.
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  • GEORGE SOTIROPOULOS
    GEORGE SOTIROPOULOS
    Client Services Director Linkwise
    GEORGE SOTIROPOULOS
    GEORGE SOTIROPOULOS
    Client Services Director Linkwise
    George is co-founder and Client Services Director at Linkwise. He is responsible for relations with all advertisers in the Linkwise Affiliate Network. He has worked in the Client Departments of the 2 biggest advertising agencies in Greece, UpSet! and Spot JWT. In these roles, he was responsible for some of the agencies' most important accounts like Vodafone, Eurobank, OPAP's "Pame Stihima" and Alpha TV. He graduated from the department of Communication and Mass Media of the University of Athens and continued his studies with an MA in Advertising and Marketing at the Leeds University Business School
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  • KATERINA KARAGIANNI
    KATERINA KARAGIANNI
    Business Unit Director UXlab
    KATERINA KARAGIANNI
    KATERINA KARAGIANNI
    Business Unit Director UXlab
    Katerina Karagianni is the founder and Director of UXlab (an Atcom Business Unit), the only web agency in Greece specializing exclusively in Usability and User Experience. In 2008, Katerina co-founded Linkwise, the first Greek Affiliate Network, which has grown to become the leading performance marketing network in the region. She is a frequent speaker at conferences and seminars as well as Secretary General of GRECA , the Greek e-Commerce Association. She is a graduate of the University of Athens Communications & Mass Media Department and holds a Master’s Degree in Advertising & Marketing from Leeds University Business School, from where her final dissertation was published in Public Relations Review.
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  • Constantine KAMARAS
    CONSTANTINE KAMARAS
    Vice-Chairman of the Board of Directors Atcom
    Constantine KAMARAS
    CONSTANTINE KAMARAS
    Vice-Chairman of the Board of Directors Atcom

AGENDA

  • 09:30 - 10:00
    Arrival of guests
  • 10:00 - 10:05
    Introduction by Constantine Kamaras, Vice-Chairman of the Board of Directors, Atcom
  • 10:05 - 11:00
    USER AS STRATEGIST-IN-CHIEF. EXPERIENCE FIRST.
    THE USER FOREMOST.
  • 10:00 - 10:30
    YURIY ZAYTSEV Partner Lead, Central & Eastern Microsoft
    "Reimagining marketing in Enterprise"
    VIEW PRESENTANTION
  • 10:30 - 11:00
    JASON KATAROPOULOS, Head of Consulting Services ATCOM
    "XRM: One step closer to true Omnichannel"
    VIEW PRESENTANTION
  • 11:00 - 11:15
    Coffee Break - Installations Tour
  • 11:15 - 12:30
    DIGITAL MARKETING BEST
    PRACTICES
  • 11:15 - 11:45
    ROBERT RASKO, CEO The 614 Group
    "The convergence of media in 2015 and beyond"
    VIEW PRESENTANTION
  • 11:45 - 12:10
    K. MANTZIARIS, General Manager & Head of iProspect & G. VARELOGLOU, Business Development Director & Head of Isobar
    "The death of digital agencies"
    VIEW PRESENTANTION
  • 12:10 - 12:30
    G. SYMEONIDIS, Managing Director Linkwise & G. SOTIROPOULOS, Client Services Director Linkwise
    "Connecting the Dots: Chasing Sales across Devices"
    VIEW PRESENTANTION
  • 12:30 - 13:00
    Coffee Break - Installations Tour
  • 13:00 - 13:50
    DIGITAL OPTIMIZATION IN
    OMNICHANNEL AGE
  • 13:00 - 13:30
    ANNA MIKKELSEN, Customer Experience Expert
    "Digital Marketing is Dead - It takes Experience Marketing to Create Lifetime Customers"
    VIEW PRESENTANTION
  • 13:30 - 13:50
    KATERINA KARAGIANNI, Business Unit Director UXlab
    "Being Constructive with Disruptive Technology"
    VIEW PRESENTANTION
  • 13:50 - 14:00
    Concluding Remarks / Conference
    Adjourns
  • 14:00 - 15:00
    Lunch Break
  • 15:00 - 16:00
    ATCOM Birthday & Cocktail Party

USEFUL INFO

THE VENUE

GAZARTE

Voutadon 32-34
Gazi
11854
Athens

T: 210 2460347
We strongly advise you to have your mobile devices fully charged
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Microsoft Hellas commenced its operations in 1992 and employs 115 persons providing consultancy, training and technical services for both partners and customers.